All the news about PPC and SEO Positioning
Do you know how voice searching is transforming the SEO?
Did you take a moment to think about how quickly the search process is evolving on the search engines? There is a substantial increase in the number of users that use the voice search to look for products or services. But, are web pages optimized for this technology?...
Where should you include your CTAs in order to obtain more conversions?
How can you drive more traffic to your landing pages? Well, the first thing is providing the users with CTA (Call to Action) buttons. There is no magic formula that applies to every web page, so the best strategy is to constantly track your actions and follow the...
Digital Marketing and Blockchain
Blockchain is a commonly used term nowadays, so before we analyze its relation to the digital marketing, let us define what the term stands for. What is Blockchain? In every internet transaction that we make, there is always a need of a third party verifying our...
What are the influencers marketing trends?
Although most people are familiar with influencers´ marketing, let us clarify the concept. It consists in generating a collaboration relationship between brands/companies and individuals with great online presence and visibility, whom we call influencers. Among some...
Web.dev: Google´s new tool for webs.
The number-one priority for Google is offering the user the best possible experience when visiting a web page. In order to further fine-tune the quality of the web page, Google developed Web.dev to explain how the web page could be enhanced to achieve its most...
No more FAKE Followers, Comments and Likes
Last November 19th Instagram surprised us with their news about removing the fake likes, followers and comments purchased from external applications. Instagram declared that any non-authentic activity involves damaging the user network, and that the accounts using...
Google ends the sponsored content and penalizes “dofollow” links
About 80% of the digital marketing income goes to the big guys: Google and Facebook. According to the situation, which digital advertising alternatives should we follow? It is becoming more and more popular to work on the sponsored content. The sponsored content...
Google AdWords News: Custom Intent-based Audiences
The reason why Google Ads or other applications target the audience is to expand or limit the people we would like to reach with our campaigns. Thanks to this feature we can improve the performance of the ads and earn a larger profit out of a PPC investment. What is...
How to take advantage of Social Media on Black Friday
Black Friday is right around the corner, and social media is one of the best sources to sell and promote your brand on this day. An appropriate use could be very beneficial. Many people wait for this event to make big purchases and also for their Christmas shopping;...
Instagram TV, what is it and what is it used for?
In its pursuit to keep on updating the app, Instagram has done it again and has included IGTV among its new features. But, what is it? What would we use it for? Follow this post carefully, we will tell you all about it! What is IGTV? IGTV is the new channel that the...
