All the news about PPC and SEO Positioning

Do you know how voice searching is transforming the SEO?

Did you take a moment to think about how quickly the search process is evolving on the search engines? There is a substantial increase in the number of users that use the voice search to look for products or services. But, are web pages optimized for this technology?...

Digital Marketing and Blockchain

Blockchain is a commonly used term nowadays, so before we analyze its relation to the digital marketing, let us define what the term stands for. What is Blockchain? In every internet transaction that we make, there is always a need of a third party verifying our...

Web.dev: Google´s new tool for webs.

The number-one priority for Google is offering the user the best possible experience when visiting a web page. In order to further fine-tune the quality of the web page, Google developed Web.dev to explain how the web page could be enhanced to achieve its most...

No more FAKE Followers, Comments and Likes

Last November 19th Instagram surprised us with their news about removing the fake likes, followers and comments purchased from external applications. Instagram declared that any non-authentic activity involves damaging the user network, and that the accounts using...

Google AdWords News: Custom Intent-based Audiences

The reason why Google Ads or other applications target the audience is to expand or limit the people we would like to reach with our campaigns. Thanks to this feature we can improve the performance of the ads and earn a larger profit out of a PPC investment. What is...